Trill Will & The CEO Boyz: A Mixtape That Redefines Collaboration
When most artists drop a mixtape, it’s about flexing solo power — proving dominance over beats and staking their place in hip-hop’s crowded lane. But for Florida’s own Trill Will, the release of CEO Boyz is something different. Hosted by DJ Imnit, the project is less about one man shining and more about an entire movement rising.
“This wasn’t just a tape,” Trill Will explains. “This was about introducing the world to our super group, the CEO Boyz. Every artist on here is a CEO, a boss in their own right. We’re showing that collaboration mindset is the opposite of competition mindset. It’s a conscious decision to vibrate higher as collaborators rather than compete with your own peers.”
That philosophy sets the tone for a mixtape that doesn’t just deliver street anthems — it paints a bigger picture of unity, pain, redemption, and ambition.
Setting the Tone: Trouble in the Beginning
The project opens with Trouble, a collaboration with Baton Rouge legend Young Bleed. It’s more than a feature — it’s a statement. “That track is the most personal to me,” Trill Will says. “It’s about the feeling of always running into trouble, and the Heru story we all go through as we move through our own redemption arcs.”
It’s not just bars for the sake of bars. The storytelling bleeds from Trill Will’s real life, his constant battle to rise above obstacles, and his journey of transformation. Later in the tape, the mood shifts with Alone With You, a more vulnerable entry. “That one is very personal in a relationship sense,” he admits. “Because the people we love the most are also the ones with the most power to hurt us.”
Every Track is a Piece of the Story
Across the tracklist, Trill Will makes sure every song carries its own weight, its own message.
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Old Gunna Flow is a sharp reminder that his style and originality have always been ahead of the curve. “My old music is a beacon of light for me,” he says. “I feel like a lot of my flows get rehashed by new artists, the same way Gunna’s old flows do. This was a way of reminding myself — and the game — that I’ve been here.”
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On Fear, featuring Yung Genesis and TV Kyng, he dives into something deeper than rap beefs or flexes: “Fear stands for false evidence appearing real. A lot of us are afraid of success, and this song digs into the shadow work needed to break that fear and see the truth of unity.”
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Hot Boy with Big Hustle, Phantom with Infamous Kong, Ugly Money with Devon Da Don, and Eyes On Me with Kaiju X all bring different shades of energy, but they’re connected by the same core — pain, resilience, and purpose. “Every song has my personal pain leaking from my soul, staining the canvas of each beat,” Trill Will says.
What makes the tape cohesive isn’t just his presence on every record but the frequency he set for the entire group. “I just put the tone of frequency in place. From there, it became second nature for the artists to stay in the framework. It’s all energy.”
The Blueprint Hidden in the Bars
More than anything, CEO Boyz feels like a motivational manual disguised as a mixtape. Trill Will is intentional about the lessons buried inside the bars.
“The biggest thing I want people to understand is that success is a journey, not a destination,” he says. “There are no shortcuts. If you think you found one, it’s just a fast track back to the start so you can walk the steps you tried to skip.”
It’s advice that comes from lived experience. After serving five years on RICO charges, he returned stronger, armed with knowledge from the Nation of Yahweh, the Nation of Gods and Earths, Sufi teachers, and the Nuwapians. That period was, as he calls it, a “five-year resurrection process.” Now, he pours that wisdom into the music — making tracks like Eyes On Me not just bangers, but blueprints.
He’s quick to point to influences outside rap as well. “Master P is the biggest influence when it comes to mindset,” he says. “Watching him hustle $400 million in two years step by step left a map. And if you’re really serious, go study Robert Greene’s books — Mastery, The Art of Seduction, 48 Laws of Power, and The 50th Law.”
More Than a Mixtape, It’s a Movement
Behind CEO Boyz is a much larger mission. Trill Will isn’t just dropping music — he’s building The Imperial GFM Empire, a self-sustaining edutainment movement that fuses artistry with entrepreneurship.
Through his Think Tank Academy, he mentors artists daily, running Zoom sessions that range from hip-hop history and music production to finance, marketing, even cannabis and cryptocurrency. “It’s about building a true intergalactic community,” he laughs. But behind the cosmic language is a serious goal: empowering artists with the tools to be self-sufficient CEOs.
The Future: Living Legend 3 and Beyond
While CEO Boyz is the current flame, the fire is spreading. His next album, Living Legend 3, is already in motion. With production from heavy hitters like Q da Producer, Hitmaker RJ, MixedbyCookz, and Venomygc, he promises it’s “nothing short of legendary — 13 records with zero skips.”
When asked to describe where he’s headed next, he doesn’t flinch: “Emmy. Grammy. Oscar.”
🔥 CEO Boyz is streaming now. Featuring Young Bleed, Yung Genesis, TV Kyng, Big Hustle, Infamous Kong, Devon Da Don, and Kaiju X, the mixtape is hosted by DJ Imnit and powered by GFM Empire.
Follow the movement at www.trillwill.org and on Instagram @trillwillisrael.
