EXCLUSIVE INTERVIEW WITH
PHAROAH LOTTO

Q. WHERE ARE YOU FROM? AND INTRODUCE YOURSELF.
I’M PHAROAH LOTTO, A MUSICIAN FROM SOUTHERN CALIFORNIA, BORN IN LONG BEACH TO BE EXACT. MOVED TO THE INLAND EMPIRE (VICTORVILLE) AT A VERY YOUNG AGE, RESIDING IN COMPTON BEFOREHAND.

I’VE ALWAYS BEEN AROUND HIP HOP CULTURE, I GREW A LIKING TO IT EARLY ON, STARTING OFF OPENING FOR ARTISTS LIKE JOE MOSES, E40, TOO SHORT, AND MACK 10 AND RISING UP ON THE HIP HOP SCENE EVER SINCE.

Q. WHAT FIRST GOT YOU INTO MUSIC?
I STARTED OFF PLAYING AROUND WITH THE MUSIC VIBES WITH MY BRO & THE HOMIES. EVENTUALLY THE BIG HOMIE PULLED ME TO THE SIDE AND TOLD ME STOP BY SOMETIME TO HIS STUDIO WITHOUT ANYONE ELSE CAUSE HE LIKED MY STYLE BEFORE I  NOTICED IT WAS A “STYLE”. 

IT WAS UP FROM THERE, WE MADE A HIT AND I KEPT GOING. IT WAS A BEING IN THE RIGHT SPOT AT THE RIGHT TIME TYPE OF SITUATION.

Q. WHO INSPIRED YOU TO MAKE MUSIC?
I HAD A NUMBER OF INSPIRATION AND INFLUENCES, I GET MOTIVATED VERY EASILY WITH THIS MUSIC. ONE IMPORTANT PERSON WAS MY BIG BRO, WE CALL HIM “DOODA”, HE WOULD TELL ME HE LIKED MY MUSIC BEFORE ANYONE, HE WAS FORCED TO STAY UP ALL NIGHT LISTENING TO ME PRACTICE AND RECORD OUT MY CLOSET. SO HE KNEW EVER WORD WITHOUT TRYING AS WELL. HE ALSO WAS MY HYPE MAN FOR MY FIRST SHOW I EVER DID FOR JOE MOSES, GAVE ME COURAGE I DIDN’T KNOW I NEEDED.

Q. HOW WOULD YOU DESCRIBE THE MUSIC THAT YOU TYPICALLY CREATE?
MY MUSIC IS CATCHY, I HAVE A VERY TRENDY SOUND BUT I’M VERY VERSATILE. I ENJOY MAKING UPBEAT CLUB BANGER TYPE SONGS.. BUT I LOVE THE SOUND OF MY SLOW SONGS AND VOICE. SO YOU’LL NEVER KNOW WHAT YOU’LL END UP WITH.

Q. WHAT IS YOUR CREATIVE  PROCESS LIKE?
I GET INSPIRATION FROM ANYTHING, EVEN A SIMPLE CONVO WILL HAVE ME WRITING MUSIC IN THE MIDDLE OF YOUR SENTENCE CAUSE YOU SAID SOMETHING THAT CAUGHT MY EAR. I HAVE NO SPECIFIC CREATIVE PROCESS ON A SONG I LIKE . THE VIBES POP INTO MY HEAD, I HEAR THE BEAT, WE GO FROM THERE. 

Q.  IF YOU COULD GO OPEN A SHOW FOR ANY ARTIST WHO WOULD IT BE?
THIS ARTIST ISN’T MY FAVORITE BUT DEFINITELY KNOWS HOW TO PUT UP A GREAT SHOW, I WOULD SAY PLAYBOI CARTI. THAT ROCKSTAR VIBE IS DEFINITELY A SHOW KILLER AND PACKS OUT THE VENUES.

Q. TELL US ABOUT YOUR  UPCOMING PROJECT.
I HAVE A COUPLE OF NEW SINGLES IN THE MIX, I’LL GIVE YOU AND
EXCLUSIVE, MY NEXT HIT SONG WILL BE TITLE “IT’S A THING”, A SONG OF PERSONAL PREFERENCE ON MY LIFESTYLE AND CHOICES OF HOW WE LIVE YOUNG, WILD, & FREE. CHOOSE TO SPEND A  SIGNIFICANCE OF MONEY ON LUXURY ITEMS OTHERS
WOULDN’T DARE. 

Q.  IF YOU COULD CHANGE ANYTHING ABOUT THE INDUSTRY, WHAT WOULD IT BE?
I WOULD CHANGE 360 DEALS, I FEEL THOSE ARE NOT FAIR TO THE ARTISTS WHATSOEVER, AND CHANGE THE NARRATIVE THE WHOLE INDUSTRY HAS OF LOWBALLING ARTISTS.

Q. WHAT MUSIC ARE YOU PUSHING RIGHT NOW? WHERE CAN READERS FIND YOU AND YOUR MUSIC?
MY HIT SINGLE “BIG FLEXER” FEAT. THE GAME IS TAKING OVER SOUTHERN CALIFORNIA RIGHT NOW. AS WELL AS OUT THE COUNTRY. JUST RELEASED THE MUSIC VIDEO FOR THE SINGLE, DID ABOUT 20,000+ FIRST WEEK ON YOUTUBE. IT NOW HAD OVER 200,000 VIEWS ON ALL MAJOR STREAMING SITES IN TOTAL ! YOU CAN GOOGLE ME TYPE IN“PHAROAH LOTTO” AND LET’S GET CONNECTED.

Q. ANY MESSAGE TO OUR READERS AND TO YOUR FANS?
TO ALL, JUST KEEP IT ORGANIC AND KEEP SPREADING THE LOVE. ALL I NEED IS SUPPORT AND LOVE AND I GOT US ALL FROM THERE I PROMISE YOU. 

INSTAGRAM : @PHAROAH.LOTTO | YOUTUBE : @PHAROAHLOTTO

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