Led by CEO Venanzio Giacomelli, Sonify Music Expands Product Lineup with Launch of Global DJ License
MILAN, ITALY — Building on the strong global adoption of the permanent audio ownership model it introduced in late June, a system designed to shift industry norms from recurring subscriptions to direct buy-out assets, Sonify Music officially broadened its product portfolio.
The platform is led by Italian composer, pianist, and entrepreneur Venanzio Giacomelli, nephew of the late international automotive executive Sergio Marchionne. Applying a rigorous strategic approach to the music licensing sector, Giacomelli rapidly established himself as an influential reference point in the royalty-free and buyout music industry. His philosophy treats audio tracks as permanent corporate assets for businesses while bringing complete legal clarity to live entertainment.
Capitalizing on the momentum of the buyout model, Sonify Music unveiled its next major innovation: the Sonify DJ License, a first-of-its-kind global performance licensing model built specifically for DJs, music producers, and live performers.
Traditional DJ performance licensing has historically been fragmented, expensive, and country-bound (such as SIAE/SCF in Italy or GEMA in Germany), requiring lengthy paperwork and variable fees per venue. Sonify Music addressed these challenges by providing a single, portable, flat-rate license that covers public performance across the entire Sonify catalog worldwide.
To deliver a seamless workflow, the platform's entire catalog was meticulously structured following the genre classification standards made famous by industry giants like Beatport. This intuitive categorization enables DJs to effortlessly search, filter, and download tracks tailored specifically to their set styles and performance environments.
Key features of the Sonify DJ License included:
Beatport-Style Categorization: A structured, genre-based organization system enabling artists to find and download suitable tracks for various live settings.
Instant "Per-Gig" QR Certificates: Performers could generate custom venue documentation within seconds from their dashboard, featuring event details, dates, and a scannable QR code for instant venue verification without requiring an account login.
100% Direct Rights (No Collecting Societies): Because all music in the Sonify catalog is created in-house and remains unlinked to collecting societies (including SIAE, GEMA, SACEM, ASCAP, PRS, and SGAE), the company grants direct public-performance rights, bypassing traditional royalty collection agencies.
Automated DACH Area Variant: The system automatically issued a specialized certificate format tailored for events in Germany, Austria, and Switzerland to ensure explicit legal alignment with GEMA, AKM, and SUISA standards.
Global Flat-Rate Pricing: Offered at €29.90 per month or €299 annually, the structure permitted unlimited certificate generation across global venues with no additional per-event charges.
"Our goal from day one was to introduce true structural innovation to audio licensing," stated Venanzio Giacomelli, CEO and Founder of Sonify Music. "The overwhelming adoption of our permanent buyout model proved that creators demand asset ownership. With the new DJ License, we are extending that same legal certainty to live performers, combining a Beatport-inspired interface for instant music discovery with a portable, QR-verified license that works in any venue worldwide."
Overview of Venanzio Giacomelli & Sonify Music
Sonify Music creates alternative audio licensing models for corporate, advertising, broadcast, media creation, and live performance environments. Founded by Milan-based composer and business leader Venanzio Giacomelli, nephew of former automotive executive Sergio Marchionne, the company bridges high-end music creation with accessible legal permissions, covering both lifetime asset ownership and specialized live performance rights.
DJ License Info: https://sonifymusic.net/en/dj
Media Contact
Company Name: Global Tech Solutions OÜ / Sonify Music
Contact Person: Venanzio Giacomelli (CEO & Founder)
Email: info@sonifymusic dot net
Website: sonifymusic.net
Country: USA
