Musician and Author Cliff Beach has been performing live for more than 20 years. His single “Confident” was featured on Spotify All Funked Up and Funk Drive playlists with over 1M+ streams. He is the host of the Deeper Grooves Podcast and Deeper Grooves on 885FM. Beach is the author of Side Hustle & Flow, which chronicles his musical journey while still working a day job. He has written previously for Beautytap, Pepperdine, and Rock Star Life.
He is the winner of the John Lennon Songwriting Contest Grand Prize, 3 World Songwriting Awards, 5 Global Music Awards, a California Music Video & Film Award, an Elite Music Award and nominated for 4 LA Music Awards, 1 Hollywood Music & Media Award, and 1 Independent Music Award and more. His music has recently been featured on the CW, HBO MAX and in a BMW spot. He was nominated for a World Entertainment Award for his audiobook Side Hustle & Flow and has just released the follow up audiobook Side Hustle & Flow: Shape Up. He also has out the award-winning Lil Beach EP and the upcoming Four Strings Ep and 2 new holiday singles!
MAKING OF “I PUT A SPELL ON YOU”
The video for “I Put a Spell on You” is a modern dance retelling of the Black Orpheus & Eurydice myth, reimagined as an eternal cycle of music and longing. I play Orpheus, with Darling Nikki as Eurydice, reprising our creative partnership from my 2018 single Delilah. Directed by ImageStricken, with concept by ImageStricken and myself, the story unfolds as a haunting tragedy: as long as I play, she appears—fighting to reach me—but the moment I stop, she vanishes. Bound to this cycle, we are destined to repeat the song and dance for eternity, cherishing only fleeting moments together before love dissolves into shadow once again.
BEHIND “I PUT A SPELL ON YOU”
My interpretation of “I Put a Spell on You” draws inspiration from the theatrical power of Screamin’ Jay Hawkins, the soulful fire of Nina Simone, and the ethereal edge of Annie Lennox, while carving out my own modern sound. Produced by Edward Shin, co-produced by myself, and mixed/mastered by Mister Rocks, the track blends vintage soul textures with cinematic production, released through California Soul Music.
The song became the perfect vessel for the Orpheus & Eurydice story, where love itself is a spell—powerful yet fragile, conjuring connection only for a moment before slipping away. For me, this rendition captures that eternal push and pull, where music keeps memory and spirit alive, even if only for the length of a song.
