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Q. Where are you from? Introduce yourself.
I go by the name of Soche, a moniker that evolves with me as I live through experiences
which continue to shape my outlook. I grew up just outside of Toronto, later moving to
Dubai as a teen, and ending up in LA where I’m currently based. The past month or so
I’ve been holed up in the studio, putting the finishing touches on my last project of 2021,
and looking ahead to my next full-length EP.

Q. Is it difficult to be a rapper?
Yes, absolutely. Besides self-promotion, which takes dedication as a mostly solo effort,
it can be difficult to stay motivated when you’re the only one in the trenches. With these
tumultuous past two years, gigs and networking opportunities have been few and far between for artists on the come up. So much is out of our control. These days, it takes
strength to stay focused and speak your truth, along with living life whenever possible to
draw inspiration and continue to grow.

Q. Who are you inspired by?
Too many artists, so I’ll speak to this project specifically. Listening to this artist takes me
back to 2020 when I grew into the best version of myself, that’s on Gunna (Wunna) all
day. Put that album on and it takes me back to those days of simplicity and peace. I
strive to create music that takes my audience to a place of meaning for themselves, a
place that can look back on to get back into a positive mindset. An impact beyond my

Q. What music are you pushing right now? Tell us about your upcoming project.
My latest EP “Distractions” is out on the last day of 2021. It’s a curation of thoughts,
moods and feelings to learn from, through lenses of I, You, and Us.
In all honesty, I would love to leave this mood behind in the new year, where I hope to
revisit my initial optimism and excitement of potential in this game.
Some of these ideas have been a long time coming. As my context of understanding
continues to evolve, releasing them now has taken on even more meaning. Hustle
Strong originated in a dark place a few years back. On the brink of taking a chance in
music, self-doubt weighing heavy, I was writing it when I decided to reach out to another
producer who ended up as a collaborator on my first EP. 
I think the song speaks for itself.
Looking back on that is when I realized my power. You only need yourself to take that
first step, validation is unnecessary. The ending of the project sounds hopeful, reflecting a mindset I’m trying to subscribe to in the new year and beyond.

Q. What makes you different from other artists?
I don’t stick to one lane. I fluctuate based on the moment and the mood, doing whatever
it takes to bring out the best in an idea. Distractions is completely self-produced, that’s
me on the beat, the pen and the mic. Take a listen. I can show you better than I can tell

Q. What is your biggest accomplishment as a rapper?
I’m really excited to be exploring the avenue of storytelling through music. My day job is
in film producing, so blending those two worlds successfully is a goal of mine, since
they’re so intersectional in my life, and often times inspire my next song. Music is where
I really get my creativity flowing. I want my music to hold relevance beyond a moment in
time, and building on that cinematic auditory escape by song is a goal.

Q. Any message to your fans? 
I really appreciate all the support and love y’all showed me in 2021. The music reached
milestones on multiple streaming platforms, all because of you pressing play. Thank you
for your momentum. The encouragement helps me keep this going.
Apple Music: https://music.apple.com/us/artist/soche/1455882990

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