With the help from Kim's famous friends, Kanye West rolls out his Yeezy Season 6 collection on Instagram. Kanye West is taking a different marketing approach to unveiling his new Yeezy Season 6 collection. Rather than taking over Madison Square Garden or unveiling his line at Paris or NY fashion week Kanye has decided to roll out his new line via Instagram by dressing his wife, Kim Kardashian, & her famous friends in the new clothes to share on their pages.